Plasti-Plak: Selling and Marketing

Selling and Marketing the Products and Services

As an authorized Plasti-Plak dealer, you've invested in a very impressive "Plaque Center" display. The lucite counter or wall display is an impressive self-contained sales tool, featuring an actual sample plaque and full-color- take-one brochures which explain all the product features available.

Plaque Center

We encourage the proper use of displays by positioning them in high-visibility areas. The displays should ideally placed where store traffic enters as opposed to leaving the store. This allows time for the customer to take a brochure from the display and ask questions if they're interested. Make sure there are a sufficient supply of brochures in the display and we recommend stamping or imprintng them with your store name and address. Additonal supplies are available for free—simply contact our customer service department. Keep displays clean by using glass cleaner with a soft cloth (water leaves unsightly spots).

The ultimate sales tool is YOU! When speaking with customers, point out the exclusive features of Plasti-Plak laminated wood plaques:
• PERMANENCE—Protection from the elements, no fading or tearing.
• ELEGANCE—An attractive way to display cherished documents or photos.
• DISTINCTIVE—Great for displaying personal awards or achievements.
• PERFECT GIFT—in business or for loved ones.

EVERYONE has diplomas, photographs of their family, personal achievement, athletic or business awards, professional licenses, important news clippings, membership certificates, etc. These, or any priceless, treasured documents and photos can be proudly displayed and preserved forever with Plasti-Plak laminated plaques.

We provide Ad Slicks with ideas to incorporate into your local advertising. In addition, we have included some sample letters which can be used to solicit business from local companies and schools. USE THEM! They're created to help generate business outside the confines of your store. Periodically, additional sales aids will be sent to you. We urge you to use them!

Our laminated plaques are useful and beautiful products that will generate sales year 'round!

What's New at Plasti-Plak

We're always looking for new ways to serve you and your cusmomers. To check out our latest innovations, and the exciting new products we've introduced to our existing line, click here.